As a researcher and copywriter, I have produced publications, reports and manuals for a variety of purposes as well as written and edited books. I have developed content to optimise website traffic and online presence. I have lectured and mentored both students and professionals in classroom and online settings. By utilising quantitative and qualitative analysis skills, I have successfully created new and fine-tuned existing systems to maximise process and information efficiencies for clients.

Word Manor


Research and Publications:

  • Topical & Situational Analysis eg: Dairy, FMCG, Health Systems, Education, Political
  • Awareness focused research eg: Female Genital Mutilation, Health, Budget flows
  • Learning material eg: school, university, professionals and political dignitaries
  • Pre-publication book editing and proof reading

Content Development and Copywriting:

  • Print & online articles
  • Website copy
  • Social Media copy
  • Brochure content
  • Catalogues
  • Editorials
  • Advertorials
  • Marketing and Promotional Material (print and online)
  • Copy preparation eg: details aids, dosage cards, fact sheets
  • Proof Reading and Editing
  • Blog writing

SEO Copywriting:

  • Brand Launch
  • Ecommerce content
  • Website content
  • Product content
  • Website user review and analysis


  • Advertising campaigns and content
  • Competition design
  • Speech writing eg: Health, donor sector
  • Sector guidelines & SOPs eg: Dairy, FMCG, Donor, Administrative
  • Corporate and Industry analysis and dossier compilations
  • Donor Grant (application, implementation framework and M&E systems) eg: GF HIV/AIDS
  • Co-Author eg: 2012 South African Budget Guide
  • Ghost writing
  • Lecturing eg: University of Cape Town
  • Online mentoring and advisory eg: McDonough School of Business, George Town University